Google remains the most widely used search engine by a wide margin and the Google My Business Profile is the best way to get in front of local searchers.
Our Google My Business optimization specialists use a wide range of strategies, including
We gather data and insights across all of your web marketing efforts including web traffic trends, referral sources, review monitoring, social media, patient satisfaction surveys, and search engine rankings. All of the information is consolidated into a single user friendly dashboard.
Monitoring traffic sources, popular pages, and search performance all play into the ongoing optimization of a successful market program. Our comprehensive analytics dashboard includes:
Without a well thought out strategy the best executed plan will ultimately fail. We start with understanding your practice, the types of patients you serve, the geographical area where your practice is located, and any learnings from part marketing efforts. We then define a specific program tailored to your practice and business objectives.
We design with a target audience in mind - each practice has a vision for their ideal patient and the types of patients you serve. By understanding fully your target persona we can develop the content and web experiences that are most likely to attract and convert your target audience.
We design with a goal - every successful project starts with a charter that defines success. A website needs to be both visually appealing, informative, and convert searchers into new patients.
We design with search engines in mind - 88% of consumers conduct an online search and searching for a healthcare provider is at the top of the list. We design our sites and our content to help your site appear at the top of search rankings for the keywords that new patients are searching on.